The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Sherry
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Trailer
Agency: Cole Henderson Drake / Atlanta
Client: Dahlonega Film Festival Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Gay Rights
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tombstone
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 1
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 2
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
200 Kroner
Agency: Leo Burnett / Oslo
Client: Save the Children Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Before/After
Agency: Leo Burnett / Mumbai
Client: Tarun Mitra Mandal Eye Donation Movement Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wright Brothers
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina First Flight Centennial Commission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WA Street
Agency: Nail Commuications / Providence
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Skulls
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
PATTERN
Agency: Saatchi & Saatchi / Johannesburg
Client: Gender Equality Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hemorrhoid, Dead, Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wall
Agency: Saatchi & Saatchi / Singapore
Client: Aware Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Family
Agency: Saatchi & Saatchi / Singapore
Client: SEA Shepherd Conservation Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Beer Taps
Agency: Sawyer Riley Compton / Atlanta
Client: Georgia Tech Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth
Agency: Sawyer Riley Compton / Atlanta
Client: Partnership Against Domestic Violence, The Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy
Agency: Leo Burnett / São Paulo
Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
God - I Am Here
Agency: Ogilvy & Mather / Singapore
Client: Churches of the Love Singapore Movement Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chin
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Eye
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Woman Abuse - Elevator
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Alcoholic
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Too Young
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seat Belt
Agency: young&rubicam.thinking / Auckland
Client: Waitakere City Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Auto Trader Wrecks
Agency: Clemenger BBDO / Wellington
Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab
Agency: Leo Burnett / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella
Agency: M&C Saatchi / London
Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert
Agency: Suburban / Larchmont
Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel
Agency: Cole & Weber/Red Cell / Seattle
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty
Agency: Saatchi & Saatchi / Milan
Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam
Agency: ZiG / Toronto
Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02159A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Sherry
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02160A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02385A
Award:
2002 Advertising Merit Award
Agency:
Cole Henderson Drake / Atlanta
Client:
Dahlonega Film Festival
Title:
Trailer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02386A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Gay Rights
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02387A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Tombstone
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02388A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02389A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 2
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02390A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Save the Children
Title:
200 Kroner
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02391A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Mumbai
Client:
Tarun Mitra Mandal Eye Donation Movement
Title:
Before/After
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02392A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Teeth
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02393A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina First Flight Centennial Commission
Title:
Wright Brothers
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02394A
Award:
2002 Advertising Merit Award
Agency:
Nail Commuications / Providence
Client:
United Way
Title:
WA Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02395A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02396A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison Grandparents
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02397A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison Skulls
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02398A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Gender Equality
Title:
PATTERN
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02399A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Hemorrhoid, Dead, Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02400A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Aware
Title:
Wall
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02401A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
SEA Shepherd Conservation Society
Title:
Family
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02402A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Georgia Tech
Title:
Beer Taps
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02403A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Partnership Against Domestic Violence, The
Title:
Teeth
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02404A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02411A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Ação da Cidadania
Title:
Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02412A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Cut
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02413A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Flaws
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02414A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02415A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02416A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison - Grandparents
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02417A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Churches of the Love Singapore Movement
Title:
God - I Am Here
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02418A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Chin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02419A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Eye
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02420A
Award:
2002 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Salvation Army
Title:
Woman Abuse - Elevator
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02421A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Alcoholic
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02422A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Too Young
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02423A
Award:
2002 Advertising Merit Award
Agency:
young&rubicam.thinking / Auckland
Client:
Waitakere City Council
Title:
Seat Belt
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02424A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport Safety Authority
Title:
Auto Trader Wrecks
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02405A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02406A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Sharks of the World
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02407A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02408A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Open Here+
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02409A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02410A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Product Recall - Please note this spot first aired nationwide on April Fools Day
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02430A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Faces
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02431A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / London
Client:
Kick Racism Out of Football
Title:
Hey White Fella
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02432A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Citizens Against Terrorism
Title:
Tourists
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02433A
Award:
2002 Advertising Merit Award
Agency:
Suburban / Larchmont
Client:
Companion Animal Placement
Title:
Desert
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02434A
Award:
2002 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
American Civil Liberties Union
Title:
The Colonel
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02435A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Milan
Client:
MTV
Title:
Death Penalty
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02436A
Award:
2002 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
Breast Cancer Society
Title:
Cam
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02437A
